E-mail and Collaboration
Killer App or Overkill?
E-mail and collaboration continue to be a killer application, increasing
company productivity, opening new markets, and reducing costs. But
email and collaboration software has grown, far exceeding average
needs, becoming cumbersome and expensive. The result is a need for
a practical solution, one that meets actual collaboration and email
needs, is reliable, easy-to-use and cost-effective.
Copyright ©, 2003, The SCO Group, Inc.
All Rights Reserved
Executive Summary
E-mail and collaboration continue to be killer applications, applications
that a large number of users "must have," and may be by
themselves the reason for the purchase of computer systems. Together
they increase company productivity, open new markets, and reduce
costs. The downside is the enormous market lead email vendors to
years of competition, building more and more features into products
with corresponding price increases. The result is products such
as Microsoft Exchange that include excessive features, unnecessary
complexity, and a corresponding reliability risk. This feature-overkill
is also combined with new and perpetually expensive licensing policies.
The result is unmet needs, particularly among small and medium-sized
businesses. These companies' practical use of email and collaboration
will never involve technologies such as integrating a PBX into a
Unified Messaging system. Instead they need easy-to-use, reliable,
and cost-effective email and collaboration in a solution that can
be supported with little or no computer staff. Further, this solution
needs to acknowledge Outlook's emergence as the most popular email
client. The SCO Group has recognized these unmet needs and created
the UnixWare® Office Mail Server.
Table of Contents
Email, a Killer Application
Overkill
Perpetually Expensive
High Proce of Unreliability
Unmet Needs
Practical Collaboration
Less Expensive Seats
Not Just For Knowledge Workers
Don't Take Away My Outlook
Standards Enable Choice
The Cost of Switching
Any IT Home?
Right Place, Right Time
Less Is More
Email, a Killer Application
There is no doubt that email is a killer application. Across the
world, email enables businesses to swiftly correspond with customers,
suppliers and other partners. It delivers the increased productivity
and reduced costs every business needs. Further, when combined with
web sites, email enables companies to increase market exposure and
efficiently serve new customers.
Overkill
The downside to this pervasive application is that the enormous
revenue for email vendors leads vendors to include excessive feature
competition and corresponding price increases. A standalone and
conceptually simple email application has been turned into a complex
and expensive solution now categorized as Integrated Collaborative
Environment. Products, such as Microsoft Exchange and Lotus Notes,
fight for market share by continually adding collaboration features,
regardless of how many users truly have the need for them and the
time and expertise to support them. Market research studies find
that users continue to utilize only a fraction of these products'
capabilities. At the same time, the IT staff must license, install,
configure, and manage these complex products. The result is a bloated
total cost of ownership.
Perpetually Expensive
Microsoft's own Web site estimates the direct cost of Exchange at
$485 per year; direct costs include software and hardware acquisition,
training, and system administration and management. Indirect costs
of downtime and peer-to-peer support add another $2,808 to the equation.
Compounding this problem, with Microsoft licensing 6.0, Microsoft
switched from traditional software licensing to subscription licensing.
Now, it's not just an expensive initial licensing cost, it is a
perpetually expensive subscription.
High Price of Unreliability
Cost of ownership is typically oriented around acquisition, installation,
training and maintenance. But another intangible cost is productivity
lost when an email server crashes. For example, when an email server
for 150 users crashes, companies start to lose productivity and
jeopardize customer and partner relationships due to delayed communications.
For the IT staff or solution provider, there is nothing more visible
than losing email availability. The risk of system errors and downtime
increases with product complexity.
Unmet Needs
The result of MS Exchange high costs and complexity is an opportunity
to introduce email alternatives. In particular, small and medium-sized
businesses have unmet needs for a practical level of email and collaboration
features, at a lower cost, and with higher reliability.
Practical Collaboration
While Microsoft continues to build more expensive messaging and
collaboration products, the needs of small to medium-sized businesses
are ignored. Smaller organizations don't use many of the Microsoft
Exchange features like Unified Messaging. Features such as group
scheduling, calendar, shared address books, and public file folders
are more practical. An elaborate application for data conferencing
will never make sense in a single office where questions are answered
by asking a colleague within hearing range. A small business with
little or no IT will not be developing an Exchange workflow application
with datalogic, nor will they spend time on Web Distributed Authoring.
Companies like this may never achieve adequate return on investment
for integrated collaborative environments and they certainly don't
need the ongoing maintenance burden.
Less Expensive Seats
Some small businesses have yet to fully implement email and collaboration,
since available products are too complex and expensive to meet their
needs. The costs are not just expensive software licenses, but the
accompanying investment in end-user training, IT expertise, and
collaboration application development. This high cost per seat is
a barrier. Perhaps, employees have individual email accounts using
a mailbox provided by an ISP. This stop gap approach is difficult
to scale and can quickly become expensive as monthly subscription
costs add up.
Not Just For Knowledge Workers
The need for less expensive seats is particularly high for employees
who don't work at a desk. These are people whose primary jobs do
not revolve around advanced information management and manipulation,
but rather involve tasks like production, retail sales, or field
work. Companies can improve employee communications and boost productivity
by extending email and collaboration to this population. Costs can
be reduced through email communication, an electronic company calendar,
and group scheduling. In many cases the cost reduction is as simple
as saving the cost of printing and distributing communications.
However, a major obstacle to meeting these needs is the cost of
licensing and maintaining seats.
Don't Take Away My Outlook
Microsoft's desktop presence and the inclusion of Outlook in the
Microsoft Office suite put Outlook on the path to becoming the most
popular email client, much as Internet Explorer is the most common
Internet browser. Using Outlook as the default email client is a
simple, efficient choice. The Outlook user interface is quickly
learned since it is consistent with the popular Microsoft Office
and Windows design. A significant advantage is the many complementary
applications designed to integrate with Microsoft Outlook. The range
of applications include anti-virus products, content scanning products,
and a variety of industry specific solutions. For example, HomeWorks,
a realtor application that queries real estate listings, has a feature
to quickly add attachments into Outlook messages. Using the same
application to send a message with another email client requires
several, repetitive manual steps.
Standards Enable Choice
With Outlook as a natural choice for a desktop email client, Microsoft
Exchange has followed as the enabling server. However, it is no
longer the case that fully enabling Outlook requires a Microsoft
Exchange server. Mature standards such as LDAP and IMAP create the
opportunity for a lower cost and lower administration burden on
the backend for Microsoft Outlook users. For example, the IMAP standard
enables sharing email on any Outlook version. An email server can
use standards to integrate with Outlook as seamlessly as Microsoft
Exchange. By using industry standards instead of proprietary technology
an email server can work with any Outlook version, eliminating the
need to track and update specific versions on Microsoft clients.
The Cost of Switching
Freedom of choice comes at some cost. Replacing an entire email
system can be expensive and time consuming, and can disrupt daily
business, particularly within a smaller organization with little
to no IT staff. Many companies completely rely on external solution
providers to update servers, install desktop software, integrate
technology, and perform troubleshooting and ongoing management.
These switching costs result in great inertia and a tendency to
stick with email products that no longer meet today's needs. To
reduce switching costs, there is a need to incrementally replace
the server, leaving the client desktops untouched, without complicated
integration.
Any IT Home?
A persistent and fundamental issue behind adopting email and collaboration
is IT staff. The 80,000 solution providers in the United States
demonstrate the vast technology outsourcing among small and medium-sized
businesses. At the same time, users don't want static solutions
that can only be updated by skilled solution providers. It is clearly
not economical to outsource adding new email users, or even to hire
a specialized system administrator. The best solution would be one
where even an office worker could be the designated email administrator
- updating users, managing shared information, and scheduling resources.
Further, each user needs to be able to share folders, calendars
and other resources for real-time collaboration, without IT assistance.
Then changes can be made quickly even as operational costs decrease.
Right Place, Right Time
SCO has recognized that Microsoft® Exchange®
does not meet the needs of most small- to medium-sized businesses.
These companies don't need a complex email system designed for companies
with thousands of employees and a large dedicated IT staff. Nor
do these companies use Microsoft® Exchange®
features like Video Conferencing and they don't want to pay the
high licensing fees of a product that greatly exceeds their needs.
Further, organizations realize the cost of installation, configuration,
management and administration ultimately exceed software licensing
costs.
Less Is More
In response to the need for a simpler and lower cost alternative
to Microsoft Exchange, SCO created the UnixWare®
Office Mail Server. This mail server seamlessly integrates with
Microsoft® Outlook®,
delivering complete email, group scheduling, folder sharing, and
calendaring. Cost advantages start with simple one-click installation
and configuration onto modest server hardware. Cost savings continue
when administration can be performed by almost anyone in the company.
Cost savings last when rock-solid reliability keeps the server running
for years with minimal intervention. Total cost of ownership, including
initial price and long-term administration make UnixWare®
Office Mail Server the clear choice for small and medium-sized businesses.
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Copyright © 2003, The SCO Group, Inc. ("SCO").
All Rights Reserved. No part of this document may be copied or translated
to another language without the express written consent of The SCO
Group. The SCO documents are provided "as is" and may
include technical inaccuracies or typographical errors. The SCO
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